Choice Fruit Media
MediaPOP worked with Choice Fruit Media, a start-up non-profit, to develop a logo and slogan, “Telling the Stories of Life.” This pro-life organization utilizes new media and social media to reach young women in unplanned pregnancies as they turn to the internet at their time of greatest fear.
The first major project was Facing The Choice. MediaPOP produced the videos, and helped distribute them among proper social media channels. A vast majority of viewers came from the searches “just found out I’m pregnant” and “telling my parents I’m pregnant.”