The Dent Center

The Dent Center was already a solid company with a good reputation. That’s important in paintless dent repair, an industry known for unethical fly-by-night companies. That’s why it was important for MediaPOP to engineer an identity that properly reflected their professionalism. Our marketing strategy began with a new logo and slogan, “Hassle-Free Hail Repair.” That provided the foundation for numerous printed pieces, marketing materials, and advertising, including a traditional advertising campaign as well as some out-of-the-box advertising like flying an airplane banner over hard-hit neighborhoods.
logo, website, branding, vehicle wraps, social media

Vehicle Wraps, marketing campaign

Hassle-Free Marketing

MediaPOP created everything from door hangers and postcards to a fully packed DVD for The Dent Center. These elements gave their sales staff the tools they needed to build confidence in their customers. Frequently after a storm, customers with hail damage receive visits from numerous companies offering to help them with their claim. It took a polished image campaign to help The Dent Center rise above the clutter.