The Netflix Bust

You’ve probably seen Netflix in the news recently, or as the butt of the joke on every late night comedy show. We hate to say we told you so, but – ah, who am I kidding, I told you so. In July, Netflix announced plans to separate their streaming and DVD services so that members could choose which service to keep at the same rate they had been paying, or keep both services at nearly double their rate. Many techno-bloggers and pundits explained the business sense behind the move. Some even called it a stroke of genius, with one blogger concluding, “I say we should praise...

Stupid Advertising

Here at MediaPOP headquarters, we love good advertising. But probably more than good advertising, we love BAD advertising, for a few reasons. There’s plenty of it.  It provides excellent material for critique, to see what didn’t work and to avoid making those same mistakes.  It makes us laugh, and we enjoy laughing. So I literally LOL’d while reading this excellent critique on the new campaign from Diesel Jeans. Remember: it’s not wise to buy jeans that cost $285. It’s stupid. And they’re admitting as much. For that, I’ll give them credit. Pretty smart. Read the...

In the House of the Mouse

Chuck E., not Mick E., that is. The MediaPOP crew recently spent a few days in a Chuck E. Cheese location in Grapevine, TX, to shoot a new training video for the HR department, our third project for them. You can view a clip from one of our previous projects here. They’re a great company, and we’re really honored to be working with them. While we don’t usually endorse dining in a restaurant populated by mice, for this occasion we’ll make an exception.  We’re currently in post production, making this our first production to edit in Final Cut Pro X. More details...

Sometimes, it’s what you don’t say

The “I’m a Mac” ad campaign helped propel the Apple brand to the amazing success they’re enjoying today. The ads were simple, fresh, and humorous. But, how did they become so iconic? The key was simple. Humor. But the ads weren’t funny just for the sake of being funny. They were relevant and true – true to the core. Whether they were poking fun at the PC catching a virus, or how the Mac was better at ‘life stuff,’ the ads were based in truth. Justin Long was perfect as a Mac. His laid-back cool was friendly and approachable. And, John Hodgman...

A story of BAM!

Stories have power.

Is yours being told? MediaPOP worked with the non-profit organization, Choice Fruit Media, to create a series of short films featuring girls who faced unplanned pregnancies. This is Zila’s story.